About
I'm a performance marketer who has worked in paid media, email, and analytics for outdoor and e-commerce brands since 2016. I currently manage $1M+ in annual ad spend across Meta, Google Ads, and Reddit, and I'm studying data science and machine learning through UBC and TRU.
Experience
2026 to present
VentureWeb Design Ltd · Performance Marketer
Manage $1M+ in annual paid media spend across Meta, Google Ads, and Reddit for outdoor and e-commerce brands, and diagnose and fix tracking and attribution issues.
2021 to 2025
Freelance Digital Marketing & Analytics · Self-employed
Led marketing across email, SMS, paid media, and Shopify for a fabric technology company selling performance wool apparel direct to consumers, including Klaviyo customer segmentation, cross-sell flows, and product education.
2019 to 2021
Marr Media Group · Brand Experience Manager
Managed organic social, email marketing, and paid media on Meta, Google Ads, and LinkedIn for five e-commerce, B2B, and nonprofit clients; reported monthly results to each client; and hired and trained new team members.
2018 to 2019
RED Mountain Resort · Social Media Coordinator
Ran organic social on Facebook, Instagram, and Twitter, plus paid social on Meta, for a ski resort through the winter season, including live event coverage and monthly reporting.
2016 to 2018
Pure Gym & Juicery · Marketing and Event Manager
Led marketing for a gym and juice bar, including brand visual direction, print collateral design, social media, events, and brand activations with partner businesses across the Okanagan.
Skills
Languages
Data and ML
Data engineering
Workflow
Web
Marketing analytics
Ad platforms
Education
Programming in Python for Data Science
University of British Columbia
CompleteData Visualization
University of British Columbia
CompleteData Science Toolbox
University of British Columbia
CompleteIntroduction to Machine Learning
University of British Columbia
In progressApplied AI and Machine Learning
University of British Columbia
In progressMATH 1651, Mathematics for Computer Science
Thompson Rivers University
In progressOff the clock
I live in the Sea to Sky. Outside of work, I enjoy riding my dirt bike, hiking, splitboarding, mountain biking, and working out. Inside, you can usually find me reading (I'm a big sci-fi fan), indulging in some YouTube, doing puzzles, or crafting.
